Lucas Ballasy
Articles
Books
Audio
About
Newsletter
Notes Gallery
A visual collection of all notes.
My Cuyana "Customer" Journey: The Missed Opportunity of Gifters
E-Commerce
ChargeX 2024 Thoughts & Takeaways
E-Commerce
The Endless Paths to Purchase in CPG
E-Commerce
Navigating Headless E-Commerce: When Is It Worth It?
E-Commerce
What Sets Winning E-Commerce Teams Apart
E-Commerce
Building a Strong E-Commerce Foundation for Marketing Success
No items found.
Learning from Your Customers: Insights from BIO RAW's Journey
E-Commerce
Designing E-Commerce for Diverse Customer Behaviors
E-Commerce
I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement
E-Commerce
Seven Essential Questions for Your Food & Bev Website
E-Commerce
Learning from Churned Subscribers
E-Commerce
Tolstoy: The Intersection of Content & Commerce
E-Commerce
Building a Foundation Beyond Amazon for Food & Beverage
E-Commerce
Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters
E-Commerce
A Guide to Shopify 2024 Winter Edition
E-Commerce
My conversion rate is slipping...now what?
E-Commerce
A Framework for Brand Discovery Through Every Life Stage
E-Commerce
Why Shop App is a No-Brainer for Shopify Brands
E-Commerce
Growing AOV with A Customer-First Approach
E-Commerce
Bridging the Online/Offline Gap With Shopify POS
E-Commerce
How CPG Brands Can Maximize Their Online Presence
E-Commerce
Tips For Your CX Team to Keep Customers Happy
E-Commerce
How to Keep Up Momentum Post-BFCM
E-Commerce
What Your Traffic Sources Are Telling You
E-Commerce
Improving E-Commerce Through Returns
E-Commerce
Understanding When a Quiz Makes Sense
E-Commerce
A Prime Case for Amazon's "Buy With Prime"
E-Commerce
Keeping Subscribers Engaged Beyond Month One
E-Commerce
On the Wonderment Blog: How Marketing & CX Teams Can Increase Customer Retention
E-Commerce
Beyond Subscriptions: How Recharge Drives LTV
E-Commerce
Building Trust with SMS
E-Commerce
The Power of Customer Data with Okendo
E-Commerce
Top Placements for Upsells and Cross-Sells in E-Commerce
E-Commerce
Rebuy's Free Plan and Checkout Extensions Announcement
E-Commerce
Using Website Navigation to Introduce the Brand
E-Commerce
Amazon Buy With Prime Has Finally Arrived on Shopify
E-Commerce
Beyond Conversion Rate: Low-Hanging Fruit Opportunities
E-Commerce
From Personalization to the Environment: Client E-Commerce Trends
E-Commerce
Focusing on the Right Customers
E-Commerce
A Look Inside Shopify 2023 Summer Edition
E-Commerce
Maximizing Holiday Sales: Post-Purchase Gift Card Tactics for Black Friday
E-Commerce
Sweet Loren's Move to Shopify
E-Commerce
Maximizing Marketing Investments with Tailored Landing Pages
E-Commerce
Returns Don't Have to Suck
E-Commerce
When to Say Goodbye to Discount Code Fields
E-Commerce
SMS Marketing: Navigating Compliance & Best Practices
E-Commerce
Using Post-Purchase Surveys to Understand Customers & Drive Strategy
E-Commerce
Highlights from Shopify 2023 Winter Edition
E-Commerce
Making Delayed Subscription Shipments Easy Drives Retention & Revenue
E-Commerce
Simple Steps for Personalized E-commerce Communication
E-Commerce
Unlocking Revenue & Sustainability: Treet's Resale Solution for Brands
E-Commerce
Nurturing Relationships with New Parents in the Baby Brand Industry
E-Commerce
Bridging Online and In-Store Experiences with E-commerce Fulfillment
E-Commerce
Experimenting with Proposals
Agency Leadership
All Is Good ...Or Not?
Ways of Working
Why We Started Recording New Business Calls
Ways of Working
Timelines for Monthly Initiatives
Agency Leadership
Integrating Regular, Real-Time Feedback
Management
2023 Account Planning
Agency Leadership
Evolving Quarterly Team Leads Debrief Session
Ways of Working
Creating Consistency from Project Scoping through Implementation
Ways of Working
Rethinking QA (Quality Assurance)
Ways of Working
The Benefits of Pre-Sending Deliverables
Ways of Working
Recent Launch: Arthur Ashe Collection
Updates
Website Audit Follow-Up Meeting
Ways of Working
Exploring Website Audits & Website Strategy Presentations
Ways of Working
Integrating URL Crawls Pre-SOW
Ways of Working
Embedding Requirements into Our Process
Ways of Working
Podcasts & New Business
Agency Leadership
Request for Information: A Performance Tool
Management
Mental Checklist: Guiding Behaviors for Client Calls
Agency Leadership
Recording Client Calls
Agency Leadership
Driving Performance Culture
Company Culture
Customer Comment Cards for Clients
Agency Leadership
SOW (Scope of Work) as SOP (Standard Operating Procedure)
Agency Leadership
Next
Join My Newsletter
Subscribe for weekly insights and reflections.
Details
.
Email
First name
Last name
Almost there! Please check your inbox to confirm your email address and click the link in the email we sent you. Thanks!
Oops! Something went wrong while submitting the form. Email and first name are required.
