Why Non-DTC Brands Still Need Great Websites

Is a great website essential for CPG brands not selling online?

Absolutely.

It’s about more than e-commerce; it's your brand's digital handshake with both consumers and potential retail partners.

Over the years, we’ve had multiple CPG brands come to us with a specific aim: to secure a spot on the shelves of prominent retailers.

A key aspect of their strategy was creating an online presence that showcased their brand’s credibility and story while acting as a resource for their customers, crucial for winning over these retail giants.

These brands understood that while e-commerce wasn’t a focus, having an online presence they could be proud of was essential.

A website that fails to convey a brand's reliability and essence misses a critical chance to connect with potential retail partners and, by extension, their customers.

All of these brands have gone on to thrive with retailers like Whole Foods, Costco, and Target.

For CPG brands eyeing retail success, a cohesive digital footprint is non-negotiable. It’s where your brand story unfolds, crucial for growth and forging connections with customers and retailers alike.