Michael Chernow on the Rich Roll Podcast: Building Kreatures of Habit with Customer Feedback
Every brand can and should make time for their customers, especially those who are most engaged.
In a recent episode of The Rich Roll Podcast, NYC restauranteur Michael Chernow shares a important practice from his journey growing his overnight oats brand, Kreatures of Habit.
Every week, during one of his daily rucks, he reviews a list of customers who have recently surpassed 24 orders and selects a few to call at random. He thanks them for their loyalty and probes for their honest feedback about the brand and product.Here’s why this simple act can create transformative results:
- Customers feel genuinely valued, strengthening their connection to the brand (and Michael) and inspiring future engagement.
- The direct feedback provides unique insights that otherwise may never have been uncovered, guiding brand, product, and customer service improvements.
- Overtime, the impact of this practice compounds, offering a deeper understanding of the customer base, helping to identify trends and themes that are essential for nurturing a meaningful brand.
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If you're not familiar with Michael or his story, I highly recommend checking out this episode, it's inspiring for both personal and professional growth. Here's the YouTube version: https://lnkd.in/eamYxRA4
