The Shelf Test Doesn’t End in the Aisle

I ask every CPG brand the same question:

What sets your product apart from the one sitting beside it on the shelf?

I'm that person in grocery aisles, reading labels, scanning QR codes, and visiting brand websites. When a brand’s website helps me better understand ingredients, how to use it, and so on—that product wins.

Whether e-commerce is a channel or not, a strong, informative online presence is key for CPG brands.

It's about putting your best foot forward in every channel your customer experiences you and delivering value in the process.

This can be the difference between gaining a loyal customer or your product losing shelf space.

What makes their product distinct from a nearly identical competitor product?

I don’t know about you, but sometimes you’ll find me in grocery store aisles scanning QR codes on the back of products I’ve never tried before so I can learn more about it.

If I like what I see, I’m more likely to try it over a competitor’s product.

It doesn’t matter if your website has e-commerce capability, it’s necessary for CPG brands to have a robust online presence that has the right information that’s easy for customers to access.

It has the potential to create a new loyal customer or leave your product to collect dust on shelves.