When Cliganic Stopped Being “Just An Amazon Product" To Me

In 2020, I decided to grow my hair out.

A small act of rebellion or maybe just nostalgia. I was embracing the teenager in me who once "rocked" a look somewhere between a 70s musician and a lion’s mane. The poof was real. This time, I was determined to figure out how to get it to lay flatter.

I tried everything and spent more time than I’d like to admit researching. Pinterest, YouTube, random men’s fashion blogs. Eventually, I discovered the powerful combo of argan oil and thick, wavy hair like mine :)

Naturally, I went to Amazon and grabbed whatever seemed legit. Organic. Cold-pressed. Third-party tested. I found a product, stuck with it, and reordered it a few times.

Then it disappeared.

So I picked another one with similar claims and kept going. Although my hair is much shorter these days, the oil still helps keep things tame.

When that one disappeared too, I found Cliganic. Same checklist, same oil. It did the job, so I kept buying. But if you asked me what brand I was using, I wouldn’t have had a clue. It was just another Amazon product that happened to be in my routine.

Until the other day when my usual shipment arrived. The box was smaller than usual, so I assumed it was the wrong SKU as I pried it open. But when I pulled out the bottle, I found a completely new size and beautifully updated packaging.

I had to blink a few times. Is this right?

The bottle looked great. The design felt intentional. Suddenly, this simple oil I’d never thought much about (but that had actually made a big difference for my hair) felt high end. A nice surprise.

I ended up on their website, then their Instagram, and realized this wasn’t just a product. It was a brand with a full line of wellness products, a mission around clean ingredients and accessibility, and certifications to back it up. USDA Organic. Leaping Bunny. Based in California. Sold in a variety of retailers, like Target.

All that from a packaging update.

Love this little story as a reminder that every touchpoint is an opportunity to tell a story and deepen a relationship. Especially when your product is something someone might buy on autopilot from a place like Amazon.

I’ve switched argan oil brands before without thinking twice. But this time feels different.

Kudos to Cliganic. They didn’t stop at the packaging. Their website and social delivered too as I kept exploring.

They turned me from someone who quietly buys their product into someone who notices if it’s not there, and write posts on LinkedIn about it.

I guess you might call me a fan.

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Sorry if this is starting to sound like a hair ad, but felt like I had to share a photo of how long my hair got by the end of 2020. And of course, Cliganic’s new packaging. That’s the bottle on the right.