How Kylie Jenner's Sprinter Treats Its Website Like the Brand Flagship

We’ve worked with a number of alcohol brands over the years. Many have celebrity or influencer backing. One thing that comes up again and again is how important the website is in connecting brand story with the reality of how people shop.

Sprinter is a good example. Founded by Kylie Jenner, the brand has been growing quickly in retail. When we partnered with their team on a website launch, the goal was to build a Shopify site (in just 6 weeks!) that looked and felt like Sprinter but also helped customers take action.

That meant clear product storytelling, bold visuals, and a smooth path to purchase. Most people aren’t buying direct, so we made it easy to find the product nearby or order through Instacart and Gopuff. Every product page makes the options clear. You can check availability at your local store or tap a button to get it delivered.

Even if retail is the main channel, the website still plays a key role. If done right, it builds credibility, shows what the brand stands for, and removes friction from the buying process.