Hello,
‍I'm Lucas

Welcome. I'm a Partner and Creative Director at Barrel, an independent and creative marketing agency. I also write and perform music under the moniker Balast. Read about the latest release here.

I'm on a constant pursuit to becoming the best version of myself, personally and professionally. I write about my journey and the things I've learned along the way. Some topics that I'm interested in are: company culture, leadership, team management, fitness & health, and the power of good habits.

I live in Brooklyn, NY with my wife, Dana. On a warm day, you’ll probably find us riding around on our scooter. More about me here.