Hello,
‍I'm Lucas

I'm Partner & CEO at Barrel, a customer-first commerce agency & Shopify plus partner. I write about my journey, insights, and lessons learned along the way. I occasionally create music under the moniker Balast. Follow me on LinkedIn. More about me.

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Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

E-Commerce

A Guide to Shopify 2024 Winter Edition

A Guide to Shopify 2024 Winter Edition

E-Commerce

The Power of Customer Data with Okendo

The Power of Customer Data with Okendo

E-Commerce

2023 In Review

2023 In Review

Personal Growth

Always Perform Like You're in an Arena

Always Perform Like You're in an Arena

Personal Growth

Building Teams with TLC: A Framework

Building Teams with TLC: A Framework

Agency Leadership

Shaping "The Path of Least Resistance" to Create the Life You Want

Shaping "The Path of Least Resistance" to Create the Life You Want

Personal Growth

Weekly Accounts Review System

Weekly Accounts Review System

Agency Leadership

Latest Writing

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BL&T No. 193: Hope Is Not A Strategy

BL&T No. 193: Hope Is Not A Strategy

Agency Leadership

BL&T No. 192: Revisiting Focus & Priorities: Consolidating Newsletters

BL&T No. 192: Revisiting Focus & Priorities: Consolidating Newsletters

Updates

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

E-Commerce

BL&T No. 191: Taking Steps Away from Hourly Engagements

BL&T No. 191: Taking Steps Away from Hourly Engagements

Agency Leadership

ChargeX 2024 Thoughts & Takeaways

ChargeX 2024 Thoughts & Takeaways

E-Commerce

BL&T No. 190: Should this be a meeting?

BL&T No. 190: Should this be a meeting?

Agency Leadership

The Endless Paths to Purchase in CPG

The Endless Paths to Purchase in CPG

E-Commerce

BL&T No. 189: Weighing Upfront Investments in Potential Client Engagements

BL&T No. 189: Weighing Upfront Investments in Potential Client Engagements

Agency Leadership

Navigating Headless E-Commerce: When Is It Worth It?

Navigating Headless E-Commerce: When Is It Worth It?

E-Commerce

BL&T No. 188: Training Is Not A Silver Bullet

BL&T No. 188: Training Is Not A Silver Bullet

Agency Leadership

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

E-Commerce

BL&T No. 187: The Importance of Capturing Vision for Delegation (& Dan Sullivan's 'Impact Filter')

BL&T No. 187: The Importance of Capturing Vision for Delegation (& Dan Sullivan's 'Impact Filter')

Agency Leadership

What Sets Winning E-Commerce Teams Apart

What Sets Winning E-Commerce Teams Apart

E-Commerce

BL&T No. 186: Slow Now, Fast Later Isn't Always the Way

BL&T No. 186: Slow Now, Fast Later Isn't Always the Way

Agency Leadership

Building a Strong E-Commerce Foundation for Marketing Success

Building a Strong E-Commerce Foundation for Marketing Success

E-Commerce

BL&T No. 185: Navigating Client Changes & Shuffling

BL&T No. 185: Navigating Client Changes & Shuffling

Agency Leadership

Learning from Your Customers: Insights from BIO RAW's Journey

Learning from Your Customers: Insights from BIO RAW's Journey

E-Commerce

BL&T No. 184: Thinking On Standards

BL&T No. 184: Thinking On Standards

Agency Leadership

Designing E-Commerce for Diverse Customer Behaviors

Designing E-Commerce for Diverse Customer Behaviors

E-Commerce

BL&T No. 183: A Reminder of the Creativity Found in the Quiet Moments

BL&T No. 183: A Reminder of the Creativity Found in the Quiet Moments

Personal Growth

Seven Essential Questions for Your Food & Bev Website

Seven Essential Questions for Your Food & Bev Website

E-Commerce

BL&T No. 182: Design & Meaningful Client Engagements

BL&T No. 182: Design & Meaningful Client Engagements

Agency Leadership

Learning from Churned Subscribers

Learning from Churned Subscribers

E-Commerce

BL&T No. 181: Finding Energy & Gratitude in Life's Unexpected Obstacles

BL&T No. 181: Finding Energy & Gratitude in Life's Unexpected Obstacles

Personal Growth

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