Hello,
‍I'm Lucas

I'm Partner & CEO at Barrel, a CPG commerce agency & Shopify plus partner. I write about insights from my life and work. I occasionally create music under the moniker Balast. Follow me on LinkedIn. More about me.

Featured

Embracing Unarguable Statements

Embracing Unarguable Statements

Agency Leadership

2024 In Review

2024 In Review

Year In Review

Breaking Down the Last 10 Deals: Learning from Wins & Losses

Breaking Down the Last 10 Deals: Learning from Wins & Losses

Agency Leadership

Reflections from My First Marathon

Reflections from My First Marathon

Personal Growth

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

E-Commerce

Weekly Accounts Review System

Weekly Accounts Review System

Agency Leadership

Shaping "The Path of Least Resistance" to Create the Life You Want

Shaping "The Path of Least Resistance" to Create the Life You Want

Personal Growth

Always Perform Like You're in an Arena

Always Perform Like You're in an Arena

Personal Growth

Latest Writing

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Insights from Danny Meyer's "Setting the Table"

Insights from Danny Meyer's "Setting the Table"

Agency Leadership

What I Took Away from My First Men's Retreat

What I Took Away from My First Men's Retreat

Personal Growth

Reflecting Through Books: Balancing Real-Time Decisions with Long-Term Thinking

Reflecting Through Books: Balancing Real-Time Decisions with Long-Term Thinking

Personal Growth

On My Mind This Father's Day

On My Mind This Father's Day

Personal Growth

Flags Don't Fix Things

Flags Don't Fix Things

Agency Leadership

Barrel 19 Letter

Barrel 19 Letter

Agency Leadership

Learning from Danny Meyer: Turning Over the Rocks in Client Work

Learning from Danny Meyer: Turning Over the Rocks in Client Work

Agency Leadership

What a Beeping Smoke Detector Taught Me About the Power of Doing

What a Beeping Smoke Detector Taught Me About the Power of Doing

Personal Growth

Changing Daycares & The Quiet Reason Customers Walk Away

Changing Daycares & The Quiet Reason Customers Walk Away

Personal Growth

Identity Trap

Identity Trap

Agency Leadership

Pursue Excellence, Success Will Follow

Pursue Excellence, Success Will Follow

Personal Growth

Finding vs. Creating Joy in the Mundane

Finding vs. Creating Joy in the Mundane

Personal Growth

An Open Feedback Session Inspired by the 20 Habits in "What Got You Here Won't Get You There" by Marshall Goldsmith

An Open Feedback Session Inspired by the 20 Habits in "What Got You Here Won't Get You There" by Marshall Goldsmith

Company Culture

Optimizing the Current Site, But the Brand Has Moved On

Optimizing the Current Site, But the Brand Has Moved On

E-Commerce

Racing My Second HYROX

Racing My Second HYROX

Personal Growth

Self-Perception & A Reminder On Perspective

Self-Perception & A Reminder On Perspective

Personal Growth

The Unexpected Returns of Showing Up Fully

The Unexpected Returns of Showing Up Fully

Agency Leadership

Expo West 2024—That's a Wrap

Expo West 2024—That's a Wrap

Agency Leadership

Leadership, Endurance, and the Team Behind Every Effort

Leadership, Endurance, and the Team Behind Every Effort

Personal Growth

The Power of Repetition—In Parenting & Leadership

The Power of Repetition—In Parenting & Leadership

Agency Leadership

Agency Conversations—The Long-Term Impact of Short-Term Decisions

Agency Conversations—The Long-Term Impact of Short-Term Decisions

Agency Leadership

Quarterly Rituals & Learnings from Q1 Town Hall

Quarterly Rituals & Learnings from Q1 Town Hall

Agency Leadership

A Lingering Injury & Moving Past Percieved Limitations

A Lingering Injury & Moving Past Percieved Limitations

Fitness & Wellness

Entering Client Challenges with Calm and an Open Mind

Entering Client Challenges with Calm and an Open Mind

Agency Leadership

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