‍I'm Lucas

I'm fascinated by people. The way we work, think, feel, and collaborate. I'm Partner/CXO at Barrel, a creative marketing agency. I also write and perform music under the moniker Balast. I live in Brooklyn, NY with my wife, Dana. Twitter @lucasjballasy. More about me here.

Latest Note

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Inspired by The Path of Least Resistance by Robert Fritz, I've enjoyed thinking about this question lately: If all of your problems disappeared tomorrow, what would you want?

When your problems frame your vision, you create imaginary barriers around your future.

What do you really want?