‍I'm Lucas

Welcome. I'm a Partner and Creative Director at Barrel, a creative and digital marketing agency. I also write and perform music, more recently under the moniker Balast.

I'm on a constant pursuit to becoming the best version of myself, personally and professionally. I write about my journey and the things I've learned along the way. Some topics that I'm interested in are: company culture, leadership, team management, fitness & health, and the power of good habits.

I write a weekly newsletter called BL&T (Borrowed, Learned, & Thought), you can subscribe here and read past editions here. I also share thoughts on Twitter, follow @lucasjballasy.

I live in Brooklyn, NY with my wife, Dana. More about me here.