Keep building.
I believe in the long game; in growing brands, leading teams, & showing up each day.
Keep building.
I believe in the long game; in growing brands, leading teams, & showing up each day.

The Long Aisle
A CPG Podcast
I've spent over a decade inside CPG, and some of the best conversations I've had never made it past my notes. I started The Long Aisle to bring those conversations forward.
In each episode, I sit down with CPG founders and operators to explore how they think, how they live, and what keeps them going with the going gets tough. The decisions, the tradeoffs, and everything in between. I've learned a lot from these conversations and am excited to share them.
Beyond the Work
I joined Barrel as a freelance designer. That was over 13 years ago. Learning to lead something I helped build has shaped how I think about almost everything.
I'm drawn to structure, discipline, and what it takes to show up over the long haul. That shows up in how I lead, how I live, and who I try to be as a husband, father, and teammate.
I don't see work and life as separate categories. Writing is how I make sense of both.