At Barrel, I've spent the past decade helping brands like Hu, McCormick & Co, and Sweet Loren's create smarter, unified digital experiences. I joined as a freelance designer over 12 years ago and now lead as CEO.

I'm interested in how structure, discipline, and creativity shape the way we live and lead. That's what draws me to fitness challenges like HYROX and marathons, and to building habits that help me show up for my family, my team, and myself.

I don’t see life and work as separate things. What I learn in one makes me better in the other. Writing is how I try to make sense of it all.

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