What Customers Are Already Telling You

An often overlooked opportunity within CPG?

Customer feedback.

I’m not talking about focus groups. I’m talking about real customers, the ones who are consuming your products day in and day out.

A great website experience, e-commerce or not, can help provide a wealth of real data on customers that can inform brand strategy and product development, from flavor innovations to packaging changes.

Engaging with your audience through product finders, feedback forms, and review sections can provide direct insights into their preferences and needs.

This feedback loop not only enables brands to iterate quickly, ensuring that their product offerings remain relevant, but helps to deepen customer relationships and build a real community.