Focusing on the Right Customers


No matter how well a product works, there will always be some dissatisfied customers. But understanding what's causing the dissatisfaction can be illuminating. Sometimes, the very qualities that make a product unique might not resonate with specific customers. In such cases, it's less about refining the product; and more about focusing on the right customers.

I've been a Naked Nutrition customer on and off for several years. What I love about their protein powders is their low-to-no sugar, minimal ingredient labels. Sure, there are better-tasting protein powders out there, but you buy Naked Nutrition because it's well... naked.

I appreciated this email newsletter they sent the other day, leaning into what many probably see as poor customer feedback:


This post originally appeared in Edition No. 153 of my newsletter. Subscribe here.

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