Dunkin's New Protein Line Says Everything About CPG in 2026

When Dunkin starts making protein drinks, it’s pretty clear we’re way beyond protein “being a thing.”

Not that long ago, protein felt like it belonged to a very specific crowd. Shaker bottles, chalky powders, fitness people on a mission.

Now it’s everywhere. Coffee counters, convenience fridges, right next to the register. It went from niche to mainstream fast.

I don’t hate the love for protein at all. If anything, it’s a good thing. I remember when I first started tracking macros and realizing how little I was consuming.

But fwiw sugary drinks are not a great path to hitting daily protein.

Most of it still comes from the basics. Including a clean protein (chicken, tuna, etc) at meals. And subbing in healthy options for our favorite sweets and snacks.

Luckily, there's plenty of those these days. Some good ones: Dave's Killer Bread, Magic Spoon, Khloud, WILDE, Yasso, Inc. or trusty old Greek yogurt and fruit.

Protein feels like a trend right now, but it’s always been important. And sugar drinks or not, it’s cool to see more brands leaning into it, raising awareness and making it more accessible.