Bringing Ingredient Transparency Online with Sweet Loren's

Most brands in the refrigerated baked goods aisle don’t want you reading the label.

Sweet Loren’s is the opposite.
They want you to read and understand.

Founder Loren (Brill) Castle built Sweet Loren’s around one simple idea: clean, safe, and delicious dough that’s free of the stuff many people want to avoid (gluten, dairy, artificial flavors, etc). Ingredients have always been at the heart of that mission.

But that’s not always easy to explain.

We recently partnered with the Sweet Loren’s team to launch a new Ingredients page that brings clarity, transparency, and a bit of joy to how they talk about what’s inside their products. It not only showcases their family of trusted ingredients—it also makes it easy to see which SKUs contain what, making the shopping experience that much more helpful.

Like many retail-first CPG brands, Sweet Loren’s website is more than a place to shop. It’s a place to educate. The truth is, we never really know when—or why—someone lands on the site.

They could be standing in the aisle, scanning for a better option.
At home, researching a way to enjoy a treat without the guilt.
Or navigating a health issue that’s led them to find an alternative.

Pages like this help answer those questions. And sometimes, they’re the reason someone gives the brand a try.

Another *sweet* launch with Sweet Loren’s—props to the BARREL team. And to Sweet Loren's for being upfront with customers and proudly sharing what goes into their products.