• Lucas Ballasy
  • Articles
  • Books
  • Audio
  • About
  • Newsletter

Notes Gallery

A visual collection of all notes.

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

E-Commerce

ChargeX 2024 Thoughts & Takeaways

ChargeX 2024 Thoughts & Takeaways

E-Commerce

The Endless Paths to Purchase in CPG

The Endless Paths to Purchase in CPG

E-Commerce

Navigating Headless E-Commerce: When Is It Worth It?

Navigating Headless E-Commerce: When Is It Worth It?

E-Commerce

What Sets Winning E-Commerce Teams Apart

What Sets Winning E-Commerce Teams Apart

E-Commerce

Building a Strong E-Commerce Foundation for Marketing Success

Building a Strong E-Commerce Foundation for Marketing Success

No items found.
Learning from Your Customers: Insights from BIO RAW's Journey

Learning from Your Customers: Insights from BIO RAW's Journey

E-Commerce

Designing E-Commerce for Diverse Customer Behaviors

Designing E-Commerce for Diverse Customer Behaviors

E-Commerce

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

E-Commerce

 Seven Essential Questions for Your Food & Bev Website

Seven Essential Questions for Your Food & Bev Website

E-Commerce

Learning from Churned Subscribers

Learning from Churned Subscribers

E-Commerce

Tolstoy: The Intersection of Content & Commerce

Tolstoy: The Intersection of Content & Commerce

E-Commerce

Building a Foundation Beyond Amazon for Food & Beverage

Building a Foundation Beyond Amazon for Food & Beverage

E-Commerce

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

E-Commerce

A Guide to Shopify 2024 Winter Edition

A Guide to Shopify 2024 Winter Edition

E-Commerce

My conversion rate is slipping...now what?

My conversion rate is slipping...now what?

E-Commerce

A Framework for Brand Discovery Through Every Life Stage

A Framework for Brand Discovery Through Every Life Stage

E-Commerce

Why Shop App is a No-Brainer for Shopify Brands

Why Shop App is a No-Brainer for Shopify Brands

E-Commerce

Growing AOV with A Customer-First Approach

Growing AOV with A Customer-First Approach

E-Commerce

Bridging the Online/Offline Gap With Shopify POS

Bridging the Online/Offline Gap With Shopify POS

E-Commerce

How CPG Brands Can Maximize Their Online Presence

How CPG Brands Can Maximize Their Online Presence

E-Commerce

Tips For Your CX Team to Keep Customers Happy

Tips For Your CX Team to Keep Customers Happy

E-Commerce

How to Keep Up Momentum Post-BFCM

How to Keep Up Momentum Post-BFCM

E-Commerce

What Your Traffic Sources Are Telling You

What Your Traffic Sources Are Telling You

E-Commerce

Improving E-Commerce Through Returns

Improving E-Commerce Through Returns

E-Commerce

Understanding When a Quiz Makes Sense

Understanding When a Quiz Makes Sense

E-Commerce

A Prime Case for Amazon's "Buy With Prime"

A Prime Case for Amazon's "Buy With Prime"

E-Commerce

Keeping Subscribers Engaged Beyond Month One

Keeping Subscribers Engaged Beyond Month One

E-Commerce

On the Wonderment Blog: How Marketing & CX Teams Can Increase Customer Retention

On the Wonderment Blog: How Marketing & CX Teams Can Increase Customer Retention

E-Commerce

Beyond Subscriptions: How Recharge Drives LTV

Beyond Subscriptions: How Recharge Drives LTV

E-Commerce

Building Trust with SMS

Building Trust with SMS

E-Commerce

The Power of Customer Data with Okendo

The Power of Customer Data with Okendo

E-Commerce

Top Placements for Upsells and Cross-Sells in E-Commerce

Top Placements for Upsells and Cross-Sells in E-Commerce

E-Commerce

Rebuy's Free Plan and Checkout Extensions Announcement

Rebuy's Free Plan and Checkout Extensions Announcement

E-Commerce

Using Website Navigation to Introduce the Brand

Using Website Navigation to Introduce the Brand

E-Commerce

Amazon Buy With Prime Has Finally Arrived on Shopify

Amazon Buy With Prime Has Finally Arrived on Shopify

E-Commerce

Beyond Conversion Rate: Low-Hanging Fruit Opportunities

Beyond Conversion Rate: Low-Hanging Fruit Opportunities

E-Commerce

From Personalization to the Environment: Client E-Commerce Trends

From Personalization to the Environment: Client E-Commerce Trends

E-Commerce

Focusing on the Right Customers

Focusing on the Right Customers

E-Commerce

A Look Inside Shopify 2023 Summer Edition

A Look Inside Shopify 2023 Summer Edition

E-Commerce

Maximizing Holiday Sales: Post-Purchase Gift Card Tactics for Black Friday

Maximizing Holiday Sales: Post-Purchase Gift Card Tactics for Black Friday

E-Commerce

Sweet Loren's Move to Shopify

Sweet Loren's Move to Shopify

E-Commerce

Maximizing Marketing Investments with Tailored Landing Pages

Maximizing Marketing Investments with Tailored Landing Pages

E-Commerce

Returns Don't Have to Suck

Returns Don't Have to Suck

E-Commerce

When to Say Goodbye to Discount Code Fields

When to Say Goodbye to Discount Code Fields

E-Commerce

SMS Marketing: Navigating Compliance & Best Practices

SMS Marketing: Navigating Compliance & Best Practices

E-Commerce

Using Post-Purchase Surveys to Understand Customers & Drive Strategy

Using Post-Purchase Surveys to Understand Customers & Drive Strategy

E-Commerce

Highlights from Shopify 2023 Winter Edition

Highlights from Shopify 2023 Winter Edition

E-Commerce

Making Delayed Subscription Shipments Easy Drives Retention & Revenue

Making Delayed Subscription Shipments Easy Drives Retention & Revenue

E-Commerce

Simple Steps for Personalized E-commerce Communication

Simple Steps for Personalized E-commerce Communication

E-Commerce

Unlocking Revenue & Sustainability: Treet's Resale Solution for Brands

Unlocking Revenue & Sustainability: Treet's Resale Solution for Brands

E-Commerce

Nurturing Relationships with New Parents in the Baby Brand Industry

Nurturing Relationships with New Parents in the Baby Brand Industry

E-Commerce

Bridging Online and In-Store Experiences with E-commerce Fulfillment

Bridging Online and In-Store Experiences with E-commerce Fulfillment

E-Commerce

Experimenting with Proposals

Experimenting with Proposals

Agency Leadership

All Is Good ...Or Not?

All Is Good ...Or Not?

Ways of Working

Why We Started Recording New Business Calls

Why We Started Recording New Business Calls

Ways of Working

Timelines for Monthly Initiatives

Timelines for Monthly Initiatives

Agency Leadership

Integrating Regular, Real-Time Feedback

Integrating Regular, Real-Time Feedback

Management

2023 Account Planning

2023 Account Planning

Agency Leadership

Evolving Quarterly Team Leads Debrief Session

Evolving Quarterly Team Leads Debrief Session

Ways of Working

Creating Consistency from Project Scoping through Implementation

Creating Consistency from Project Scoping through Implementation

Ways of Working

Rethinking QA (Quality Assurance)

Rethinking QA (Quality Assurance)

Ways of Working

The Benefits of Pre-Sending Deliverables

The Benefits of Pre-Sending Deliverables

Ways of Working

Recent Launch: Arthur Ashe Collection

Recent Launch: Arthur Ashe Collection

Updates

Website Audit Follow-Up Meeting

Website Audit Follow-Up Meeting

Ways of Working

Exploring Website Audits & Website Strategy Presentations

Exploring Website Audits & Website Strategy Presentations

Ways of Working

Integrating URL Crawls Pre-SOW

Integrating URL Crawls Pre-SOW

Ways of Working

Embedding Requirements into Our Process

Embedding Requirements into Our Process

Ways of Working

Podcasts & New Business

Podcasts & New Business

Agency Leadership

Request for Information: A Performance Tool

Request for Information: A Performance Tool

Management

Mental Checklist: Guiding Behaviors for Client Calls

Mental Checklist: Guiding Behaviors for Client Calls

Agency Leadership

Recording Client Calls

Recording Client Calls

Agency Leadership

Driving Performance Culture

Driving Performance Culture

Company Culture

Customer Comment Cards for Clients

Customer Comment Cards for Clients

Agency Leadership

SOW (Scope of Work) as SOP (Standard Operating Procedure)

SOW (Scope of Work) as SOP (Standard Operating Procedure)

Agency Leadership

Next

Join My Newsletter

Subscribe for weekly insights on life, agency leadership, & e-commerce. Details.

Almost there! Please check your inbox to confirm your email address and click the link in the email we sent you. Thanks!
Oops! Something went wrong while submitting the form. Email and first name are required.
  • Connect:
  • Email
  • Twitter
  • LinkedIn
  • Instagram
  • © 2025 Lucas Ballasy