Notes Gallery

A visual collection of all notes.

Cabot Creamery and What It Means to Take Your Craft Seriously

Cabot Creamery and What It Means to Take Your Craft Seriously

How Kylie Jenner's Sprinter Treats Its Website Like the Brand Flagship

HUEL: How a Failed Fitness Website Became a €1 Billion Brand

CPG Anomaly: Justin Gold's Second Act

CPG Anomaly: Justin Gold's Second Act

Bringing Ingredient Transparency Online with Sweet Loren's

Bringing Ingredient Transparency Online with Sweet Loren's

How Tiny Delights in CPG Packaging Can Drive Customer Retention

How Tiny Delights in CPG Packaging Can Drive Customer Retention

Dunkin's New Protein Line Says Everything About CPG in 2026

Dunkin's New Protein Line Says Everything About CPG in 2026

I Can't Shop Like a Normal Person Anymore

I Can't Shop Like a Normal Person Anymore

Ratatouille, Rao’s, and the Rise of Restaurant CPG

Ratatouille, Rao’s, and the Rise of Restaurant CPG

Expanding Agency Book Club & Insights from "Getting Naked"

Expanding Agency Book Club & Insights from "Getting Naked"

When Cliganic Stopped Being “Just An Amazon Product" To Me

When Cliganic Stopped Being “Just An Amazon Product" To Me

How Vacation Inc. Made the Leap From Internet Brand to Costco

The Missed Opportunity in Native’s Ingredient Education

The Missed Opportunity in Native’s Ingredient Education

What We Can Learn from the Absolut Tabasco Launch

What We Can Learn from the Absolut Tabasco Launch

What Comes Before That “We’re In Costco” Moment

What Comes Before That “We’re In Costco” Moment

What the Nathan’s Famous Deal Says About Brand Power

How David Hit a $725M Valuation in Under a Year

How David Hit a $725M Valuation in Under a Year

Why Non-DTC Brands Still Need Great Websites

Why Non-DTC Brands Still Need Great Websites

The Shelf Test Doesn’t End in the Aisle

The Shelf Test Doesn’t End in the Aisle

What Customers Are Already Telling You

What Customers Are Already Telling You

Digital Isn’t a Channel Anymore

Digital Isn’t a Channel Anymore

A Harsh Truth About Growing CPG Brands

A Harsh Truth About Growing CPG Brands

In a Skeptical Market, Trust Comes First

In a Skeptical Market, Trust Comes First

What Happens After the Costco Sample

What Happens After the Costco Sample

Athletic Brewing at Costco: What This Says About the Rise of Non-Alcoholic Bev

Athletic Brewing at Costco: What This Says About the Rise of Non-Alcoholic Bev

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

My Cuyana "Customer" Journey: The Missed Opportunity of Gifters

ChargeX 2024 Thoughts & Takeaways

ChargeX 2024 Thoughts & Takeaways

The Endless Paths to Purchase in CPG

The Endless Paths to Purchase in CPG

Navigating Headless E-Commerce: When Is It Worth It?

Navigating Headless E-Commerce: When Is It Worth It?

What Sets Winning E-Commerce Teams Apart

What Sets Winning E-Commerce Teams Apart

Building a Strong E-Commerce Foundation for Marketing Success

Building a Strong E-Commerce Foundation for Marketing Success

Learning from Your Customers: Insights from BIO RAW's Journey

Learning from Your Customers: Insights from BIO RAW's Journey

Designing E-Commerce for Diverse Customer Behaviors

Designing E-Commerce for Diverse Customer Behaviors

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

I'm a Ghost to Magic Spoon: Ideas for Omnichannel Engagement

Seven Essential Questions for Your Food & Bev Website

Seven Essential Questions for Your Food & Bev Website

Learning from Churned Subscribers

Learning from Churned Subscribers

Tolstoy: The Intersection of Content & Commerce

Tolstoy: The Intersection of Content & Commerce

Building a Foundation Beyond Amazon for Food & Beverage

Building a Foundation Beyond Amazon for Food & Beverage

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

Is It A Zero Party or First Party? Breaking Down the Difference & Why It Matters

A Guide to Shopify 2024 Winter Edition

A Guide to Shopify 2024 Winter Edition

My conversion rate is slipping...now what?

My conversion rate is slipping...now what?

A Framework for Brand Discovery Through Every Life Stage

Why Shop App is a No-Brainer for Shopify Brands

Why Shop App is a No-Brainer for Shopify Brands

Growing AOV with A Customer-First Approach

Growing AOV with A Customer-First Approach

Bridging the Online/Offline Gap With Shopify POS

Bridging the Online/Offline Gap With Shopify POS

How CPG Brands Can Maximize Their Online Presence

How CPG Brands Can Maximize Their Online Presence

Tips For Your CX Team to Keep Customers Happy

Tips For Your CX Team to Keep Customers Happy

How to Keep Up Momentum Post-BFCM

How to Keep Up Momentum Post-BFCM

What Your Traffic Sources Are Telling You

What Your Traffic Sources Are Telling You

Improving E-Commerce Through Returns

Improving E-Commerce Through Returns

Understanding When a Quiz Makes Sense

Understanding When a Quiz Makes Sense

A Prime Case for Amazon's "Buy With Prime"

A Prime Case for Amazon's "Buy With Prime"

Keeping Subscribers Engaged Beyond Month One

Keeping Subscribers Engaged Beyond Month One

On the Wonderment Blog: How Marketing & CX Teams Can Increase Customer Retention

On the Wonderment Blog: How Marketing & CX Teams Can Increase Customer Retention

Beyond Subscriptions: How Recharge Drives LTV

Beyond Subscriptions: How Recharge Drives LTV

Building Trust with SMS

Building Trust with SMS

The Power of Customer Data with Okendo

The Power of Customer Data with Okendo

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Top Placements for Upsells and Cross-Sells in E-Commerce

Top Placements for Upsells and Cross-Sells in E-Commerce

Rebuy's Free Plan and Checkout Extensions Announcement

Rebuy's Free Plan and Checkout Extensions Announcement

Using Website Navigation to Introduce the Brand

Amazon Buy With Prime Has Finally Arrived on Shopify

Amazon Buy With Prime Has Finally Arrived on Shopify

Beyond Conversion Rate: Low-Hanging Fruit Opportunities

Beyond Conversion Rate: Low-Hanging Fruit Opportunities

From Personalization to the Environment: Client E-Commerce Trends

From Personalization to the Environment: Client E-Commerce Trends

Focusing on the Right Customers

Focusing on the Right Customers

A Look Inside Shopify 2023 Summer Edition

A Look Inside Shopify 2023 Summer Edition

Maximizing Holiday Sales: Post-Purchase Gift Card Tactics for Black Friday

Maximizing Holiday Sales: Post-Purchase Gift Card Tactics for Black Friday

Sweet Loren's Move to Shopify

Sweet Loren's Move to Shopify

Maximizing Marketing Investments with Tailored Landing Pages

Maximizing Marketing Investments with Tailored Landing Pages

Returns Don't Have to Suck

Returns Don't Have to Suck

When to Say Goodbye to Discount Code Fields

When to Say Goodbye to Discount Code Fields

SMS Marketing: Navigating Compliance & Best Practices

SMS Marketing: Navigating Compliance & Best Practices

Using Post-Purchase Surveys to Understand Customers & Drive Strategy

Using Post-Purchase Surveys to Understand Customers & Drive Strategy

Highlights from Shopify 2023 Winter Edition

Highlights from Shopify 2023 Winter Edition

Making Delayed Subscription Shipments Easy Drives Retention & Revenue

Making Delayed Subscription Shipments Easy Drives Retention & Revenue

Simple Steps for Personalized E-commerce Communication

Simple Steps for Personalized E-commerce Communication