Willow Built a Smarter Path to Purchase
What started as a full e-commerce audit for Willow Innovations, Inc. (CRO, tech stack, code quality, etc) evolved into a consolidation from headless to Shopify native, along with a redesign of the customer journey from homepage to checkout. Integrating Rebuy was a key part of the strategy.
Willow created the first wireless, hands-free breast pump, offering a new level of convenience for moms. With a focused catalog of core SKUs and essential accessories for different use cases like travel, it’s important that customers quickly understand what they need and why.
Rebuy Engine helped us make that easier.
We implemented a set of features across the site to guide the journey and increase AOV, without disrupting the experience:
➙ Product Recommendation Carousel on the homepage to surface accessories and bundles
➙ Smart Cart with dynamic cross-sells placed directly in-cart
➙ Product Add-Ons alongside PDP content to complete the setup
➙ Product Recommendations on PDPs to show what’s frequently purchased together
➙ In-Checkout Offers with targeted suggestions before payment
➙ Post-Purchase Offer on the thank you page as a bonus
What I love about Rebuy is how each feature helps customers explore what Willows offers and feel more confident in their purchase while supporting business goals behind the scenes.
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