How Blank Beauty Is Turning Color Into Technology
In 2024, BARREL ran an outbound campaign experiment through a tech partner offering prospects a Yeti mug in exchange for a call.
No surprise, we met a lot of people who just wanted a Yeti.
Then in July, we met Charles C. Brandon. Co-founder/CEO of Blank Beauty.
Charles got on the call and the first thing he said was:
"I'm not here for the Yeti mug. I'm genuinely interested in hearing about what you do."
Already impressed. And then he told me what he was building.
The origin story alone was enough. Charles was 19, walking through a Walmart, and noticed the custom paint mixing machine sitting right across the aisle from the nail polish. He asked a simple question: why can't someone do this for beauty? Years later, the answer was Blank Beauty.
Blank Beauty is a beauty tech company creating personalized cosmetics. Their AI color science and patented micro-dosing robotics lets you take a photo of any color, an outfit, a flower, anything, and get a custom nail polish made to match it in minutes. In-store and online. No mass production or inventory waste. It's incredible watching these little robots get to work.
I got off that call fired up.
About 6 or 7 months later, we started working together. Our first project was helping them simplify their DTC store by moving from headless to Shopify native.
We've since supported on various projects, but then late last year, Charles let me know that what he was building with nail polish was just a piece of the innovation happening, new technology they'd be debuting at CosmoProf Beauty 2026.
By the end of that conversation, we realized they had nowhere to properly show it. A couple months later, we launched their first ever corporate website just in time for their debut. It tells the full technology story, color science, hardware, leadership, and vision, and opens the door for their growth trajectory.
Super cool to see what Charles and the team are building. Grateful to play a part in their journey.
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