We all know how important it is to do some research before the first call with a prospective client, but that doesn't mean we always remember to do it.
With our Director of Business Development, Dan, out on paternity leave a couple of weeks ago, I found myself on more prospect calls than usual. There was one in particular where I hadn't made the time to prep until the morning of the proposal. Without much time to sit down and read, I decided to look up a podcast while out for a morning walk with my dog, Gizmo.
With a 30-some minute podcast on 1.25x speed, I was amazed at how much I learned in a short amount of time. Even better, it came directly from the company's founders.
Since then, I've been excited about using podcasts as an easy way to learn more about our potential future clients. We don't always have access to the CEO or founders, especially at the start, so podcasts are a priceless tool to dig in early and level up the types of questions and approach we bring to the table.